Tracking Analytics

Being able to analyze your campaign performance is crucial for brands to assess the effectiveness of their marketing efforts and make informed decisions for future campaigns.

Campaign Analytics

Once creators’ posts have been added to CurrentSea during the Live Campaign Stage, you can begin tracking key performance metrics to gauge the success of your campaign.

You’ll be able to view each creator’s analytics. Depending on the social media platform, you can monitor metrics such as views, likes, comments, and shares for each post.

Not only can you view individual creators’ analytics, but you can also monitor overall campaign performance in real-time, allowing you to measure the effectiveness of content and make necessary adjustments.

See the impact of your campaign with comprehensive revenue and sales graphs generated from your creators' affiliate links.

Platform Analytics

With CurrentSea, you can confidently assess your performance, identify areas for improvement, and chart a course toward greater success.

At the top of the analytics dashboard, you can quickly view important metrics such as total revenue, sales, number of campaigns, and ROI. These metrics provide an overview of the overall performance and effectiveness of your campaigns.

Next, you have your commission, top affiliates, and top campaigns cards. The commission card displays how much you’ve paid out to creators, so you can make informed decisions for future campaigns. Viewing the top-performing affiliates and campaigns provides you with valuable insights into what strategies and content resonate most with your target audience. You can use this information to replicate successful campaigns.

The campaign performance graph helps you analyze key metrics over time, allowing you to identify trends and patterns in campaign performance. By analyzing metrics such as impressions, link clicks, and conversions, you can gain insights into audience behavior and preferences, informing future campaign strategies and content creation efforts.

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