Executing a Campaign

To execute a campaign successfully, brands and creators must collaborate and complete various tasks throughout the campaign duration.

Campaigns are divided into five stages: Discovery, Negotiation, Content Creation, Live Campaign, and Review, each with corresponding tasks that have to be completed before progressing to the next stage.

Discover Stage

During this stage, you are tasked with reviewing all applications received for the campaign, while creators submit their applications before the deadline.

You can review the applications through the campaign management page, the task card present on the campaign detail page, or the task card located on the task board page.

Negotiation Stage

The Negotiation Stage is where terms, compensation, and contracts are finalized. For paid campaigns, you must set and schedule payments for creators, ensuring a smooth payment process upon completing the Live Campaign stage.

CurrentSea aims to promote transparency and trust in the process of collaboration, resulting in more seamless partnerships.

Content Creation Stage

During the Content Creation Stage, creators let their creativity flow and produce content for your campaign. Once they submit the content, you will receive a notification to review it. Our platform simplifies the review process, allowing you to easily approve or reject the content and provide feedback. This ensures that all content aligns with your guidelines and campaign goals, maintaining brand integrity and quality.

Live Campaign Stage

During the Live Campaign stage, creators post their pre-approved content and link their posts back to the platform. This allows you to track post analytics and overall campaign performance. Additionally, once posts are linked, creators' payments are automatically processed.

Review Stage

The Review Stage is where both you and the creators leave reviews about the experience of working on the campaign. You can leave a star rating and an optional message for the creators. After completing your reviews, the campaign is considered complete.

With CurrentSea as your trusted guide, you'll navigate through each stage of the campaign process with ease, foster meaningful partnerships, and achieve impactful outcomes.

Managing Campaigns

Tracking Analytics